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Conversational analytics for retail by Market3rs

Ask a question.Get an analysis.

B-AI reads your company data, from sales to promotions to loyalty, and answers with numbers, charts and reports ready to share. No code, no complex preconfigured tools, no tickets to the data team, no waiting.

Request a demoSee what an answer is made of
  • Read-only data sources
  • Targeted queries, controlled volumes
  • PDF, Word, Excel reports

Pick a question

Fresh food penetration by region, last 12 weeks versus the same period last year

  1. Finding sales and loyalty data in your scope
  2. Comparing the last 12 weeks with the same period last year, read-only
  3. Targeted query · 1.8 GB scanned of 46 GB

Fresh food is up in four regions out of five. East is the exception at −1.4 points, while Coast recovers the most (+2.4).

Answer data
Region12 wksLast yearΔ pts
West71.2%69.0%+2.2
Central66.8%65.9%+0.9
Coast63.5%61.1%+2.4
East58.3%59.7%−1.4
Inland54.9%54.2%+0.7
Last 12 weeksLast year4049586675WestCentralCoastEastInland
  • Build report
  • Download XLSX
  • Save as routine
Sample data, not real.

Monday’s question shouldn’t get its answer on Thursday.

In retail, questions arrive at shelf speed: how did the promo do, which region is losing shoppers, which supplier is growing. Answers go through a queue. A ticket, an extract, a spreadsheet to clean up. By the time the number lands, the decision has already been made on gut feeling.

Today

  1. Mon 9:10The category manager emails the data team.
  2. TueThe request joins the queue, behind three priorities.
  3. ThuA spreadsheet arrives. The year-on-year comparison is missing.
  4. FriThe replenishment order has already gone out.

With B-AI

  1. Mon 9:10The question, written the way you’d ask a colleague.
  2. 9:11Answer, table and chart, ready to share.
  3. 9:14“Add last year for comparison.” Done.
  4. 9:20The report reaches leadership through an access-controlled link.

Illustrative sequence.

Anatomy of an answer

A number is credible when you can see where it came from. Every B-AI answer states what it read and how it read it.

  1. Understands the question

    Periods, comparisons, regions, product hierarchies. Company definitions, like “active customer”, come from a knowledge base your team curates.

  2. Looks only where allowed

    It looks only inside the data perimeter approved for your scope, and prepares the query there.

  3. Runs read-only

    The query can only read, and several independent mechanisms enforce it: no answer ever touches your data.

  4. Reads only what it needs

    The period and the figures the question needs, not whole archives. It states how much data it read, and oversized requests stop before they run.

  5. Answers in the right shape

    Text, table, chart or report. Charts download as SVG or PNG, tables as Excel.

More than an answer.

B-AI works with what your company already knows, with the tools the analysis needs, and with the platforms where you act next.

Context

Speaks your company’s language.

Instructions, glossary, documentation, promo calendars, shared prompts and templates: everything that makes an answer relevant, curated by your team and brought in when the question calls for it.

  • Instructions and rules per scope
  • Knowledge base, reviewed before use
  • Documents attached to the conversation
  • Prompts and templates shared by the team
Active context · Fresh food scope
  • InstructionsAmounts net of VAT, weeks run Monday to Sunday
  • GlossaryActive customer: at least one receipt in the last 90 daysUsed in this answer
  • DocumentPromo calendar 2026.pdf
  • Shared promptWeekly leadership report

Tools

Cross-references data when it matters.

When the question needs it, B-AI calls specific tools, such as weather data, calendars, external APIs or internal services, and relates the results to your data. It chooses based on context.

Do ice cream sales depend on the heat?

  1. Pulling weekly ice cream sales for the last two years
  2. Checking historical temperatures by region
  3. Matching the two series, week by week

Yes. In weeks above 28 °C sales grow by 18% on average. The effect is strongest on the Coast.

Sales in weeks above 28 °C, vs averageCoast+24%West+19%Central+17%East+15%Inland+11%
Sample data.

Actions

From answer to action.

Connected to your business platforms, such as CRM, marketing automation and ERP, B-AI turns an analysis into an operation, without switching tools.

  • Create a campaign on ice creams X and Y
  • Add these customers to the “Win-back” mailing list
  • Open a task for the East region manager

Every action shows a summary and runs only after you confirm, within your role’s permissions. Data sources stay read-only.

Action to confirmCRM platform

Create email campaign

Products
Hazelnut Gelato, Lemon Sorbet
Audience
Loyalty customers inactive for 60 days, Coast region
Contacts
1,240
Status
Draft, to approve in the platform

From answer to document, without copy and paste.

When the analysis is right, B-AI turns it into a report you can refine and send. Always on white paper, whatever theme the app is in.

Leadership report

Fresh food, week 37

Penetration is up in four regions out of five. East drops 1.4 points, concentrated in stores under 600 m².

Avg. penetration
64.9%
vs last year
+1.0 pt
Regions growing
4 / 5
Last 12 weeksLast year4049586675WestCentralCoastEastInland
PDFWordExcelAccess-controlled link

  1. Visual editor

    Bold, colours, sections you can move. And for those who want it, HTML and CSS with live preview.

  2. Templates

    The leadership report always has the same shape: define it once.

  3. Export

    Word and PDF documents, tables in Excel or CSV.

  4. Sharing

    Access-controlled link, revocable at any time.

  5. Library

    Reports and documents from every conversation, in one place.

Monday’s question, every Monday.

An analysis that works can be saved as a routine. B-AI drafts it from the conversation, you pick the cadence. Results wait for you in the app, and by email if you like.

  • Starts from a conversation, no technical setup
  • Pick the cadence with full flexibility
  • History of every run, with outcome and result
Sample routine log
RoutineCadenceLast runOutcome
Did yesterday’s feeds arrive?Daily, 7:00Today 7:00Completed
Fresh food penetration by regionMonday, 8:00Sep 15 8:00Completed
Active promos vs baselineMon & Thu, 9:00Sep 15 9:00Completed
Leadership reportFriday, 17:00Sep 12 17:00Completed

Built for people who have to stand behind the number.

B-AI’s security doesn’t rest on instructions given to the model, which can be talked around. It is built around your data.

Check before sending

Sales by store and department, last 24 months

24 months · every storeAbove the recommended limit

Heavy request. Narrow the period?

  • Read-only by design

    Data access is read-only, enforced by several independent mechanisms: no conversation can change or delete what it reads.

  • Only the approved perimeter

    Each working group sees only the data you approved for it. The rest is out of reach, however the question is phrased.

  • Every department in its own space

    Sales, marketing, leadership: each works with the data it is responsible for, and conversations and documents stay separate from other departments’.

  • Fast, without weighing on your systems

    B-AI works on an optimised data layer, separate from your operational systems: answers in seconds, within volume limits that stop oversized requests before they run.

  • Confirmed actions, clear roles

    Actions on platforms run only after explicit confirmation and only for enabled roles. Who can do what is your call.

  • Transparent at every step

    Analyses, reports and scheduled runs stay in your history, ready to pick up again or check. Knowledge shared by the team is reviewed before it goes into use.

Your data stays yours.

The language models behind B-AI work in dedicated environments, under your company’s confidentiality rules.

  • Dedicated environments

    Models run in private cloud environments, separate from public consumer services and never shared with other customers.

  • GDPR, in the region you choose

    GDPR-compliant processing in the region you prefer, Europe included. Data never leaves the agreed perimeter.

  • No training on your data

    What you share with B-AI is not used to train the models. It stays yours.

A different question for every desk.

  • Category manager

    • Which items in the category have been losing rotation for three weeks?
    • Penetration and frequency by loyalty segment.

  • Trade marketing

    • Did the promo bring new shoppers, or just pull purchases forward?
    • Create an email campaign for customers who stopped buying fresh food.

  • Leadership

    • The weekly report, already laid out, every Friday at 5 pm.
    • Which regions are below last year, and which departments drive it?

  • Data team

    • Which of yesterday’s feeds didn’t arrive, or arrived incomplete?
    • Does ERP revenue match till data, store by store?

Frequently asked questions

How does my data get into B-AI?

Through data feeds from your sources, in whatever way suits your systems best. We take care of organising and optimising the data layer, so answers arrive in seconds. And since B-AI works on a replica, your transactional systems are never weighed down.

Can the model change or delete data?

No. Access is read-only, enforced by several independent mechanisms that don’t depend on the instructions given to the model.

How can I trust the numbers?

Company definitions, such as what counts as an active customer or how penetration is calculated, live in a knowledge base and shared prompts your team curates. And if a number leaves you in doubt, ask B-AI how it got there: it explains the method, filters and period it used.

Can B-AI act on our platforms?

Yes, on the platforms integrated during the project, such as CRM, marketing automation or ERP: create a campaign, update a mailing list, open a task. Every action shows a summary and runs only after you confirm, within your role’s permissions. Data sources stay read-only.

Can I give B-AI my company’s context?

Yes. Instructions per scope, glossary, documentation, shared prompts and templates: your team curates them from the back office, and knowledge proposed by users is reviewed first. You can also attach documents to a single conversation.

Does my data stay confidential?

Yes. The language models B-AI uses run in dedicated, GDPR-compliant cloud environments, in the region you prefer, Europe included. What you share is not used to train the models, is not visible to other customers and stays under the security and access controls of the chosen infrastructure.

Which languages does it speak?

The interface is in Italian and English. Answer language, length and style are personal preferences for each user.

How long does it take to get started?

It depends on the sources to connect and how much domain knowledge needs preparing. We’ll cover it in the demo, starting from your data.

Bring us a real question.

On a call we’ll show you B-AI at work on a case like yours. If there’s a question that has sat in the queue for weeks, bring it: it’s the best way to see whether B-AI fits.

What happens next
We’ll email you to schedule the call and, if you like, understand which data sources you have available.
What you’ll see
Real retail questions, governance from the back office, volume control.

Optional. It helps us prepare the demo.